About the company

Life Cinemas has several movie and entertainment complexes dedicated to the exhibition of quality cinema throughout Uruguay. Since its inception it has earned the reputation as a high-quality venue for holding business events, Avant Premières, private functions, film festivals, launches, workshops, and training sessions. It was also the first cinema complex in the country to incorporate a 3D room as part of its entertainment offerings.

About the project

Life Cinemas needed to increase its online presence through its website and mobile app while also integrating event sales with business intelligence.

How we worked with the client

Using a phased approach, we worked very closely with Life Cinemas to create a solid web presence while developing an integrated mobile app for customers to purchase tickets online for upcoming events. The client’s front-end was designed for compatibility with multiple web browsers that included pixel-perfect designs, animations, and a complex user interface (UI). As part of this project, we also developed back-end information processes to support Life Cinema’s critical business requirements and marketing efforts.

The Solution

The solution we ultimately built and deployed provided real-time, mobile customer engagement. As a result of this increased engagement, the company’s digital channel sales nearly doubled from what they were prior to the solution. Furthermore, more than 40 business intelligence reports were developed for both the marketing and operational teams. These reports provide accurate and actionable insights to reduce costs and increase revenue.